GTM: Germany wins in tourism

Very best than Italy, and even superior to France: the product of the incoming Germany in 2011 has repeated the last two years success with 43 million arrivals, is ranked second, behind only Spain, the ranking of the top tourist destinations required by European tourists. Compared to Italian market, although slightly down in 2011 Germany had about two million arrivals and nearly eight million overnight stays, representing a -0.9%, more than acceptable due to the crisis.

The performance of Germany was underlined with satisfaction by Petra Hedorfer, CEO of the German National Tourism Board, during the 38 th edition of the GTM-German Travel Market, taking place in Leipzig. "A very encouraging result - he said - in the context of the global downturn in tourist spending. And in 2012, with a +7% in the first two months, bode well for a full sheet of consolidation, with growth estimated at around 2% on an annual basis. "

Tourism in Germany: 37 billion Euros in 2011

In detail, the revenues from tourism in 2011 have reached 37 billion Euros, of which 10.8 billion for transportation, about 9 billion for the hotels 5 billion for catering.

In the way of purchasing a vacation in Germany, Internet excels with 73% share, followed by a 16% of purchases in travel agencies and the remaining 11% by purchasing options or even direct services on site.

Of particular note also how to access the destination Germany: more than 50% of visitors arrive in the country by car, a good 30% use the plane, while only 8% by bus and 7% use the transfer rail.

Among the most popular destinations first is Bavaria with 14 million arrivals, followed by Berlin with 9.2 million visitors and the region of Baden-Wüttenberg with 8.7 million arrivals. They are the same preferences recorded in the Italian market, as pointed out Rijkert Kettelhake, Director for Italy of the National Germanic for Tourism, which has added as planned for next year are "two leading points for marketing and promotion: it is the target of young people under 30 and of viticulture, or - to better identify the type of product - food and wine itineraries. "

A closing press conference of leaders of the National Germanic for Tourism was also formalized the budget available for tourism promotion in Germany for next year: 34 million Euros, which will serve in part to strengthen relationships with over 6,000 tour operators, worldwide, are constantly being assisted by the Tourism board.

Source l’Agenzia dei Viaggi.it